The hardest skill for most network marketers to master is effective
sponsoring. The good news is that this is a skill that can be learned.
For example, when I joined my first network marketing business
opportunity years ago, I did not even sponsor 5 people. In the last
company I joined, I sponsored over 150 people. These prospecting tips
apply whether you are using "old school" methods or "new school" methods
to build your network marketing business.
Before you start prospecting, you need to understand your market.
This is true if you are marketing online or offline. The internet makes
this much easier because it allows you to easily and inexpensively
target groups of people instead of one person at a time.
There are a couple of questions you need to ask and answer about your
target market before you begin marketing to that person or group of
people.
1. What kinds of things are they looking for, thinking about, and talking about?
2. What are some of their problems that you can help solve?
Knowing the answers to these questions in advance will make your marketing and prospecting a whole lot easier.
The Cartoon Coach's 5 Prospecting Tips to Becoming a Sponsoring Machine in Your Network Marketing Business
1. Use your eyes and ears in the proportion that they were given to
you. This means listen more than you talk. Most network marketers are so
over-zealous about their opportunity, that it is the only thing they
talk about.
Other people do not care about your opportunity as much as you do.
You have to show interest in other people before they show interest in
you, and you do that by listening to them.
2. Ask questions. The person in control of any conversation is the
person who is asking the questions. This gives you the opportunity to
listen more. As you listen to the person talking, they will give you
clues to help you figure out the best way to proceed with them.
3. Do unto others as they would have you do unto them. This means
operating from that person's frame of reference. Since there are four
basic personality types, and one of those is the way you are used to
operating, then you will have success with only 25% of your prospects if
you approach them all from your frame of reference.
4. Learn from everything. If you learn from everything instead of
some things, your knowledge and expertise will increase faster. This
means learning not only from educational books, audios, and videos, but
also from your mistakes, your results, your interaction with other
people, etc.
5. Do not make excuses. Excuses build bridges to nowhere and
monuments to nothing. Those who practice them seldom accomplish anything
at all. No matter how valid and justifiable your excuses may sound,
they are still excuses nonetheless. Stop making excuses and make it
happen.
You must also realize that you will have to talk to a lot people. It
will take a lot more work to be successful in network marketing than
sponsoring 3 people, like they promised you in that opportunity meeting.
That is another advantage of learning how to market on the internet. You will never run out of people.
This is important because if you want to only work with
three-percenters, you must realize that 97 out of 100 people that you
talk to will not be the person you are looking for as a business
partner.
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